Leah Dubie

Tapping into the competitive energy of March Madness, I created Two and a Half Men: March Dadness, a social campaign that playfully reimagined the series through a sports lens. The character profiles transformed fan-favorite personalities into bracket-worthy contenders, using basketball-style stats and head-to-head comparisons to drive engagement around the Final Four. By aligning a syndicated comedy with a cultural moment, the campaign brought fresh relevance to the show and invited fans to interact with the characters in a fun, unexpected way.